Before kicking off consumer interviews, we developed a a method to quickly measure range of motion and audited over 15 stores to checkout display setups and point-of-purchase materials. We then conducted 30 in-depth, 2-hour interviews around Greater Cincinnati, starting at home to chat about cleaning habits, then heading to the store to buy a Swiffer Duster, Sweeper, and WetJet. Afterward, we observed them unbox, assemble, and use the product. For many, it was their first Swiffer experience. We found the biggest opportunities in improving packaging and in-store education to boost product selection and usability.
This initial work led to the continuation of the project, where we teamed up with P&G for a packaging workshop to brainstorm new ideas. We developed nine different packaging and education prototypes to test with a fresh group of consumers. Each interview involved building boxes, shrink-wrapping batteries, and repacking products. In total, we utilized 38 Duster prototypes, 125 each Sweeper and WetJet prototypes, and 40 WetJet refill packs. After testing with 30 more consumers, we analyzed over 50 hours of video to visualize our findings and packaging recommendations.
In spring 2018, new packaging for the Sweeper and WetJet rolled out, updated based on our usability testing findings and recommendations. The updated packaging features simplified graphics, clear step-by-step instructions, and icons to highlight key features. As of September 2024, the packaging remains largely the same as the original version. Our new store shelf displays now include vibrant color coding for easy product line differentiation, along with a larger, more eye-catching "Swiffer" banner.
