Welcome!

I'm a user researcher and upstream marketer who turns complex insights into impactful, user-centered outcomes aligned with strategic business goals.

3M Healthcare - Medical Surgical Group

Launched in November 2023, the Express Therapy Portal is an e-commerce platform that streamlines negative pressure wound therapy management for internal sales teams and healthcare providers, replacing outdated ordering channels while modernizing 3M's technology infrastructure to enhance efficiency and customer experience.

Sidekicks

University of Cincinnati to 501(c)3

This project started as my senior thesis project and quickly turned into a 501(c)3 nonprofit. Our program co-designed stuffed creations with kids experiencing homelessness.

Selected case studies

DARS

3M Healthcare - Health Information Systems

Standardizing health data collection for 291 public hospitals in Saudi Arabia.

Digital Patient Interventions

3M Healthcare - Medical Surgical Group

Initial ethnographic research identified needs of chronic wound patients in order to drive behavior change.

Swiffer Packaging Redesign

Live Well Collaborative - P&G

In-home research with 65+ consumers led to a packaging redesign of the Swiffer WetJet and Sweeper.

Home Care for Heart Health

Live Well Collaborative - CCHMC

Developing consistent, implementable discharge education for families of kids with congenital heart defects.